· By Emily Cunningham
INTRODUCING WORTH THE BUZZ? ANSWERING YOUR QUESTIONS ON THE SCIENCE BEHIND THE BEAUTY CLAIMS
Linda Jiang is a Summer Fellow at True Moringa. She is pioneering our “Worth the Buzz” mini series, exploring the science behind the often confusing claims of the beauty industry.
One of the dominating characteristics of the beauty industry today is the abundance of products available for everything - anti-aging eye creams, microdermabrasion skin exfoliators, oil just for your cheeks...
With all these products out there, it’s hard to know which ones to trust. I feel like every time I walk into a department store, I immediately get overwhelmed by all the strong fragrances, bold colors, and extravagant display cases, teeming with different brands all vying for a swipe of my credit card. All claim to be the best for my hair, skin, and face with their "all-natural", "deep cleansing", and "shine control" properties- I just end up feeling exhausted and needing to find the nearest Jamba Juice to detox from the assault on my senses.
Sometimes I feel like finding the right skin product is even more stressful than the phone call I get weekly from my mother asking me if I've met a boy yet (products in that department equally hard to find, am I right?). So then, how does a girl quite skeptical of fancy terminology and elaborate packaging learn how to navigate the oversaturated self-care market?
My tip is quite simple actually- just ask yourself the question ‘why?’ Why will this product make my face clearer? Why does this product stop my hair from breaking?
Essentially, what is the hard science behind the bold claims?
If we truly want to live a more all-natural and organic lifestyle, we have a duty to ourselves to look beyond the label and learn more about how our bodies work and how we can take better care of them.
For the next few weeks, I’m here to help you wade through the nonsense of the industry and tell it like it is.
Send your beauty questions my way (email@example.com) and each week we’ll answer one and send the asker a coupon code for $5 in store credit.